Digital Marketing Policy

Credknow Solutions Private Limited

Introduction

Credknow Solutions Private Limited ("Credknow" or "the Company") is dedicated to promoting its services—including credit assessment, loan facilitation, credit score revival, bill discounting, and other tailored credit solutions—through ethical, responsible, and transparent digital marketing practices. This Digital Marketing Policy provides a framework for planning, executing, monitoring, and evaluating all online marketing activities to ensure compliance with legal standards, data protection laws, and company values.

Objective

  • Guide the company’s digital marketing efforts with integrity and transparency.
  • Ensure compliance with applicable laws and advertising regulations.
  • Promote responsible and data-protected customer engagement.
  • Maintain brand reputation and user trust through ethical online conduct.

Scope

This policy applies to all digital marketing efforts undertaken by Credknow, including those managed by employees, consultants, and third-party marketing agencies. The scope includes:

  • Website content and SEO
  • Email marketing and newsletters
  • Social media marketing
  • Search Engine Marketing (SEM) and pay-per-click (PPC) campaigns
  • Affiliate marketing
  • Content marketing (blogs, articles, whitepapers, etc.)
  • Mobile app promotions
  • Online advertisements and sponsorships

Marketing Principles

  • Transparency and Honesty: Marketing messages must be accurate and not misleading.
  • Customer-Centric Messaging: Communications should be clear and respectful.
  • Compliance with Laws and Regulations: All campaigns must adhere to legal standards.
  • Consent-Based Marketing: Communications are sent only to opted-in users.
  • Responsible Use of Data: Data is used in compliance with the Privacy Policy.

Content Guidelines

Content must align with the brand voice and avoid misleading information, exaggerated claims, or offensive language.

Social Media Policy

All social media accounts are managed by authorized personnel and must follow brand guidelines.

Third-Party Vendors & Influencers

All third-party marketing partners must comply with this policy and brand standards.

Monitoring and Reporting

Marketing campaigns are monitored regularly for performance and compliance, with monthly reporting.

Review and Updates

This policy is periodically reviewed and updated to reflect changes in law, technology, or business needs.

Enforcement

Non-compliance with this policy may result in disciplinary action or contract termination.

Conclusion

Credknow Solutions Private Limited is committed to ethical, transparent, and responsible digital marketing. This policy serves as a guide to ensure integrity in all online engagements.